Website maintenance and SEO

I will ensure that your website runs smoothly and securely by keeping the database software up to date and secure, preventing data breaches and data loss that could harm your website's reputation and user experience.

PHP, a server-side scripting language, is also required for website hosting. Your website can benefit from the latest features and security patches, as well as improved performance and stability, if you use the most recent and secure version of PHP.

In addition, I will ensure that your website is protected by SSL certificates. SSL certificates add an extra layer of security by encrypting data sent between your website and its visitors. You can give your users confidence that their personal information is safe and secure by installing an SSL certificate on your website.

Finally, I will optimise your website's server settings for both performance and security. This entails configuring various server settings like memory limits, file upload limits, and caching to ensure that your website loads quickly and smoothly

WordPress is an incredibly powerful platform that has grown in popularity for creating custom websites. It offers a diverse set of features, functionalities, and customisation options to meet the needs of virtually any website owner.

However, despite its numerous advantages, WordPress necessitates ongoing maintenance and updates in order to take advantage of the most recent features and stay up to date with the most recent security features.

A WordPress site that is not regularly maintained and updated can quickly become outdated, slow, and vulnerable to security breaches. Keeping up with these updates can be time-consuming and frequently necessitates technical knowledge, which can be inconvenient for website owners who would rather focus on running their business.

Fortunately, I can take care of updating and maintaining your WordPress platform for you, allowing you to focus on growing your business without interruption.

When creating websites, we only use a few carefully selected plugins that are specifically designed to improve the performance and functionality of your custom website. These plugins, like Wordpress core files, are maintained and updated by their developers to ensure that they perform optimally, have the latest features, and are secure.

By keeping these plugins up to date, you can ensure that your website is always operating at peak performance. I can make these changes for you quickly and seamlessly, with no downtime to your website.

This approach ensures that your website has the most recent features and enhancements, as well as that it is secure and free of potential bugs or performance issues.

You can have peace of mind knowing that your website is in good hands and will continue to function optimally, so sit back, relax, and let me handle all of your website's plugin requirements.

Website security has become a critical concern for both businesses and individuals in today's digital age. With the rise of cybercrime, it is more important than ever to protect sensitive information stored on your website. Cyber attackers use a variety of techniques, such as malware, phishing, and brute force attacks, to gain unauthorised access to websites and steal valuable information such as usernames, passwords, credit card information, and other personal information.

Because most cyber-attacks are automated, any website, regardless of perceived value, can be targeted. Even small businesses and personal websites are vulnerable to hacking. A security breach can result in anything from a minor inconvenience, such as website downtime or data loss, to a major disaster, which could result in legal, financial, and reputational damage.

I can help you identify potential vulnerabilities and provide advice on how to improve the security of your website. By collaborating with me and taking proactive steps to secure your website, I can ensure that it is safe from cyber-attacks and that your valuable information is kept secure.

Backing up anything we create, including your business website, is good practise in a digital world. These backups ensure that if there is a problem with your website, it can be easily restored to a recent version, protecting your website, any articles that your company has published, and restoring important website data (eg customer details). Many hosting companies offer backups as part of their service, but they are sometimes limited in number, size, or frequency.

With my maintenance packages, I can handle backups for you, taking control of the process so that if your website goes down, it can be restored quickly and easily.

SEO, or Search Engine Optimisation, is a digital marketing practise that focuses on increasing the visibility and ranking of a website or online content in search engine results pages (SERPs). It is a must-have tool for any company looking to increase their online presence, attract new customers, and establish themselves as experts in their field.

SEO is a complex process that involves optimising various on-page and off-page factors such as website structure, content, keywords, backlinks, and social media presence. Businesses can improve their website's relevance, authority, and usability by incorporating these elements, resulting in higher search engine rankings and traffic.

One of the primary advantages of SEO is its low cost in comparison to other marketing strategies. Because it targets customers who are already interested in the product or service, it has a lower cost-per-acquisition, resulting in higher conversion rates. Furthermore, unlike other forms of advertising, SEO has long-term effects, providing businesses with long-term growth.

However, SEO is a continuous process that necessitates ongoing research, analysis, and optimization to keep up with ever-changing search engine algorithms and customer behaviour. As a result, businesses must collaborate with experienced professionals who can assist them in identifying and implementing effective SEO strategies within their budget.

In conclusion, SEO is an important component of any successful digital marketing campaign. It can assist businesses in establishing an online presence, attracting new customers, and providing a great user experience while remaining cost-effective and sustainable. Contact me to discuss potential strategies for improving your online profile if you want to learn more about how SEO can help your business.

Read more about the importance of SEO here https://www.searchenginejournal.com/why-seo-is-important-for-business and here https://www.semrush.com/blog/importance-of-seo/